Outsourcing SEO Offshore: Unravel Search Engine Optimisation Benefits at its Most Affordable State

Online marketing is one of the strongest business strategies today. Because of the internet’s convenience, speed and accessibility, the Web has made it easier for businessmen to reach more targeted customers.

Most entrepreneurs who are new in the internet marketing industry think that having a website is already enough in order to earn profit online. Having a website is just a phase of the whole internet marketing picture. This only means that your new business venture has begun. And yes, you still have a lot more to do.

For those who think that the online world provides a free outlet for business to earn huge amounts of profit, this state of mind will not help you progress in the future. All businesses involve investments and strategies.

In the online world, your most important tactic would be to become popular. The only time you become popular online is when you gain a lot of traffic. And to gain a lot of traffic, you need search engine optimisation. To avail quality SEO, you have to outsource offshore.

Offshore outsourcing’s main services include search engine optimisation. Offshore outsourcing is the act of hiring another company locate in another countryto provide services at lower cost for higher productivity. Search engine optimisation is the process of increasing a website’s ranking by taking it to the first few pages of search engine listings.

In order to gain traffic, your website’s link must be one of the firsts to appear on search results pages. Internet users usually do not turn to the next pages and since the internet is all about fast access, the first link is always the best-and the one the gets 60% of all the search related traffic.

What’s great about search engine optimisation is that it is not a hard-selling method. We are all aware, customers and sellers alike, that online advertisements can be quite annoying. Instead of knowing what the ad is about, we tend to close it right before it presents itself.

The difference in SEO is that it finds the right people, not the other way around. Through offshore outsourcing’s integrated keyword tactics, SEO gets to reach people who are typing in similar queries. The more your keywords are hit, the more chances of being known. This way, searchers will have the impression that you are exactly what they’re looking for and not just some ad that only aims to earn money.

Offshore outsourcing is responsible for giving high quality SEO that is meticulously and systematically done. Search engine optimisation, though it doesn’t require advanced skills, still requires professionalism and technique. To be sure, fast and have successful results as fast as possible, offshore outsourcing is the key.

The Seesaw Effect of Outsourcing

Outsourcing is a very controversial marketing step taken by many companies. This practice is aimed to create a cost efficient and high quality output; basically outsourcing is a process where a certain task is distributed to an experts to save time, effort and money.  Today, outsourcing has walked a long way; from the conventional outsourced manufacturing jobs, to Internet based tasks.  Outsourcing, a solid evidence of globalization has taken businesses to a whole new level of trade and commerce.  As beneficial it may seem for businesses; it also has its share of short comings and lapses, which contributes greatly to the global economy as a whole.



Up with one side, Down with the other

The young population of America today are labelled as "Generation Jobless" according to a journal article by wall street in November. On the other side of the globe though, the demands for the talent of young individuals has reached beyond the country's capacity.  In fact, due to the dire need of qualified young individuals, the demand has forced numerous young professionals to take on management roles.  This industry needs manpower so much that it turned inexperience individuals into expert managers. 

Aside from that, the education system in the US which is deteriorating lately has strengthen the advantage of the Philippines over the patron nation.  As their system fails to educate their population properly, the lesser chances will their people for the jobs that the Philippines is proven to be good at (IT industry perhaps?). 

Where the balance happens

Though there are more downside for the United States ‘s population than its good; its huge impact in the business industry and economy as a whole is massive and has managed to keep small and big corporations in the nation survive the economic storm.

Outsourcing also managed to make United States macro and micro businesses become competitive enough to take on the global market.  In fact, aside from monetary reason, this is among the primary reasons why countries prefer outsourcing their core tasks to certain destinations. The Philippines for example is a land of IT experts; the vast number of experts in the Philippine population can basically run any IT projects with ease at any given time. Where as if  those tasks are done within US jurisdiction, it would be harder for IT companies to hire an army of IT experts since the US population does not house as many IT experts as it is in the Philippines.

The whole outsourcing scheme also paved way for Information Technology to expand its scope.  The vast information library of yesterday has now turned into  an all in one communication / multimedia tool.  This allowed a revolutionary way people do business today.

Top 5 Things to Keep IT Outsourcing on Track

Most if not all businesses nowadays, in one way or another have engaged in outsourcing because they have realized its big contribution in reducing expenses and improving profitability of the company. From maintenance personnel, customer service representatives, virtual administrative assistant, to IT professionals—majority of them are now being outsourced for the very purpose of maximizing the business’ income while lowering its costs simultaneously. However, no matter how advantageous outsourcing—as a business strategy—may seem; it also has its flaws and weaknesses. Since it’s technically a business partnership between relative and/or complete strangers, there’s a high possibility of unmet expectations, deception, and misunderstandings between both parties which can cause the business’ ultimate failure. Thus, to avoid this from happening and to ensure the success of IT outsourcing, whether you are the client or the provider, below are the 5 things you need to consider when pursuing this kind of business venture:

5. Setting up of Goals 

In everything that one does, to figure out if you’re successful or not, goals should be established prior to the beginning of the undertaking. This thinking also holds truth when engaging in an IT outsourcing arrangement. If both parties laid out their goals before the commencement of the project at hand, expectations would come in the surface and both parties would be able to determine whether these are feasible or not. If this happens, then the project would proceed strongly and solidly because these expectations would now serve as their platform, framework and end-goal in doing the project. Simply put, establishment of goals are needed for the project to have a stable direction as to where both parties wanted it to be. If they have set the goals which are agreed upon and shouldered by both parties then it can prevent future disappointments and misunderstanding between each other.

4. Constant Professional Communication

Communication is an integral part in actualizing the success of an IT outsourcing job. Through it, both parties would be able to gauge each other’s commitment to the progress and the outcome of the business venture. Furthermore, having a regular and professional discussion regarding the project can avoid possible erroneous assumptions which are very detrimental to the success of the project. Aside from that, having a healthy communication between parties involved can make work less stressful and more pleasurable because each party can just freely discuss their issues and concerns pertaining to the development of the business.

3. Disclosure of the Project’s Budget

Everybody knows that businesses are actually about spending money so you could earn more. Thus, if one plans on pursuing a business deal by outsourcing IT services, it’s just but proper that one discloses the real budget for the said deal without worrying of the possible degradation of the quality of the work. A lot of service providers that delivers quality service are very flexible when it comes to the financial capacity of the project. Awareness of the real budget of the project can help the service providers as well as the client of an IT outsourcing engagement to forecast the expenses and maximize the profitability of the said project by executing it in accordance to the limits of its monetary power.

2. Provide Initial Pragmatic Trust

In reality, the world consists of so many different types of people that it would be very difficult to just trust anybody, especially when it comes to your money. Thus, the safest way to engage in an IT outsourcing partnership, where you basically don’t know your partner, is to develop pragmatic trust. Trust in the sense that you are willing to invest and take the risk of experiencing an undesirable outcome; but Pragmatic in the sense that you will still hold something back for yourself so as to protect you if ever everything don’t go according to plan. In business, it’s a mortal sin for someone to blindly trust somebody with everything; you should always be practical at all times—even in trusting your partner. That fact is no different when doing an IT outsourcing venture. Always, keep in mind, to have a test-out first before entrusting a bigger project to a potential partner. In this way, you can avoid a greater loss, in case things don’t work out well.  It would be wisest, if you start to engage in an outsourcing partnership with a smaller project at first but with a vision of turning it into something bigger if you already have proven that your partner is trustworthy and is capable of delivering the results you wanted.
 
1. Be Professional At All Times

Professionalism does not pertain to one having a bachelor’s, masters, or doctorate’s degree. It refers to one’s ability to conduct him/herself in a respectful manner when dealing with others. In an IT outsourcing project where communication and business discussions are often times impersonal or virtual, it’s a little tougher to present yourself professionally especially if inevitable disagreements occur. However, both parties should always strive hard to be as such at all times, regardless if you’re in an argument or not, because professionalism is your baseline to having a smooth-sailing partnership which would eventually lead to a successful completion of the project at hand. If both parties display professionalism with each other then excellent communication, setting up of goals, disclosure of budget, and pragmatic trust would just naturally follow.

Growth in Revenue for Offshore Outsourcing Companies

As the number of companies that seek a cheaper alternative in terms of labour and equipment expenses increases, offshore outsourcing becomes more in demand. Outsourcing is the method of hiring an external company, preferably from another country, that could provide the needed services for an affordable price. Most of the jobs that are outsourced are either the repetitive ones or tasks that involve advanced skills. The repetitive ones are outsourced because most in-house employees cannot handle the demands of the work as well as its stagnancy. On the other hand, the reason why jobs that need advance skills are outsourced is because of the expensive labour rates.

Because of this kind of setup where the number of tasks outsourced is high, the Business Process Outsourcing industry became one of the largest industries in the world. The largest offshore outsourcing destinations are India and the Philippines. Both countries became ideal outsourcing destinations because of the large number of manpower who can provide quality services for a very low price. Because of the countries’ low cost of living compared to the western ones, companies abroad have  a higher chance of hiring more manpower in order to expand faster.

India is the number one offshore outsourcing destination. The country has the largest call centre industry as its exports from the IT and BPO services have increased by 18.7 per cent to $59 billion in the year 2011. India is ideal because of their excellent educational competency on courses related to computer technology. Aside from this the country’s large educated population gives a great venue for a large number of manpower. Most of India’s clients are airline, technology and financial services corporations.

Next in line in the largest outsourcing companies is the Philippines. Business Process Outsourcing is also the fastest growing industry in the country. The Philippines boasts a steady growth in annual revenue and covering about 15% of global outsourcing markets. The country employs 708,000 full-time employees, with 350,000 working in the country’s call centre industry. Major outsourcing services include the call centre industry, back-office KPOs, IT software development and maintenance, Engineering, Transcription, and Animation.

According to business analysts, the business process outsourcing is an industry that is here to stay. It currently helps the economy on both ends as it provides tons of jobs for offshore outsourcing destinations and helps companies all around the world profit as well.

Reducing Security Risks in Offshore Outsourcing

Offshore outsourcing is one of the most popular marketing strategies today. A large number of companies are considering this kind of option mainly because of the cost savings associated with cheaper labour and infrastructure. Outsourcing reduces burden on the organization to manage and develop a viable information systems function via offshore vendors.


The fact that outsourcing usually is offshore gives some clients the doubt of pursuing the business expansion strategy. All in all, outsourcing is a very effective cost lowering strategy. But encountering various kinds of risk is inevitable. With hundreds of possibilities on the internet, it’s difficult to find an offshore outsourcing company that can be trusted.


One of the Major Risks in Outsourcing Involves Business Security

When you’re partnering with an offshore company, your only means of communication from time to time is through the internet. The amount of work you assign involves many of your business’ information. Because of this, there is a risk in business file security whenever hiring an offshore company to handle most of your business’ tasks.

This doesn’t mean that you cancel out offshore outsourcing on your list of business strategy options. Amidst this on-going risk of files and confidential information security, there are offshore companies who value your business’ privacy and believe that what your business owns isn’t their property. This is why finding the best offshore outsourcing company is what every interested company has to do.


Every Business Has Its Own Intellectual Property

An intellectual propertythat can be transferred to the outsourcing company may include software, data, business and technology processes, trade secrets, inventions, know-how as well as other confidential information and works of authorship. In order to protect this, the company’s outsourcing services provider must be legitimate and trustworthy. To find this, there are a few security tips before making partnerships with another external company.

One of the most common precautions when hiring another company to outsource your business to is scanning its profile. See to it that every information about the outsourcing vendor is legitimate. Inquire as much as you can first before making a deal. It would also help if you’ve done an background check with the services you want to avail. This way, you already have a brief overview of how it’s supposed to work.

Many offshore outsourcing companies value their client’s intellectual property. Because of this, it is in their contracts that whenever a client retrieves all the services, the outsourcing company must hand all the business’ files back. On the other hand, clients are guaranteed that all their intellectual property is in good hands as the business is on-going

4QHYRTS3VCES

4QHYRTS3VCES

Ten-Year Review on Offshore Outsourcing Landscape

Offshore outsourcing has come a really long way right back from where it started. Like any other success story, everything has its own humble beginning. As of now, the world has two of the largest business process outsourcing sectors- India and the Philippines. These two countries have been considered as the most ideal places to outsource a business because of its cost and labour effectiveness.

The Philippines have started Business Process Outsourcing way back in 1992. However, the industry has reached its massive success within the last ten years. Started mainly as a call centre industry, the main jobs were all about customer services, transcriptions and data entry. The first BPO company had only 5,000 seats for employees and was located in the National Capital Region of the Philippines. Most of the clients were offshore and from western countries because of the high labour costs. Outsourcing to the Philippines meant huge savings and more opportunities for business expansion as a company may hire more employees with the price they’re paying for only one back home.

The Philippines’ offshore outsourcing performance made a huge impact when it has increased its annual performance of 46% in 2006. This boom is because of the constant demand of offshore call centres. Aside from that, majority of the services offered involve IT professionals performing system design and software application development, as well as application management and maintenance.
As of now, the country’s business process outsourcing performance stays on the positive scale and is continuously increasing. The country already has 20 ideal sites that offer thousands of jobs for its citizens. At the same time, this setup also benefits the client as it projects an easier and faster way to expand a business’ operations.

Offshore outsourcing has done an immensely excellent performance in the past ten years and it still is going on strong. Business analysts in the country believe that this industry is here to stay for a very long time. With the continuous advancement of technology together with the Filipinos’ exceptional work ethics, the country keeps on luring potential clients. Overall, Philippine BPO is forecast to earn between US $11 to 13 billion and to employ 900,000 additional people in 2011.